My father came up with the name, Slater Sound, to cover various musical activities, such as his orchestra concerts in Surrey, England.
I’m thinking about continuing it as a concept, to embrace my own brand of music production, however that evolves in the present world climate. I’m trying to resist anything that ties me down in a particular genre, because at the moment, I don’t know where my response to the world is going to lead me in expressive forms.
Here’s a temporary logo I created in Illustrator. Love that app. I like the waveform, but not so keen on the headphones. Alternative ideas involve references to other sound production devices – electronic or acoustic – such as instruments. I play ‘cello – but I write music for orchestra. Ideas such as conducting hands, violin bows going up and down, instrument silhouettes, all suggest something more specific. While I’m kind of a classical person, I embrace the electronic and it is the primary format for most people to consume music these days. It’s not easy to convey a general sense of music production, without also becoming too abstract and missing the point.
Let me know what you think? How would you approach designing a logo for a brand or business? What does music mean to you when represented visually?